Category Archives: Staff Goals

Staff Goals

  1. Increase Viewership

Every year one of the primary goals of the broadcast staff should be to work towards an increase in the number of students, faculty, staff, administrators and community members who regularly watch the show. If this is not one of the goals then the show will eventually lose sight of its mission.

  1. Increase Feedback

In order for the show to foster an awareness of 1st Amendment rights in the student body, there must be an emphasis on viwer feedback in the form of comments and reactions. This is perhaps one of the hardest goals to achieve because few students will take the time today to sit down and correspond with the staff. By encouraging students in 1st Amendment Awareness campaigns the staff can encourage the student body to voice their opinion. The show’s web site will also enable students to post responses to stories and submit email to the editors. In addition, the staff should use social media to encourage an open discussion on topics.

  1. Increase Coverage & Depth of Content

The implementation of a system of segments and further use of the beat system will help increase these two areas. The beat system will provide a systematic process of covering all areas of the school and community. In addition – the system of including segments, which are created, developed, and implemented in constructing the show, will add to the overall coverage of the school community. For example, the two-minute drill (sports segments) will be included in every show, and therefore the show will never be void of sports stories. Currently the staff is required to have multiple sources (one as an expert) for each story. Continuing this standard will demand that the depth of content still remain strong.

  1. Reduce Errors

The only way to reduce errors is to help the reporters & producers become better at their craft. As reporters and producers make fewer mistakes in the field and in the edit bay, the number of mistakes, which the executive producer must fix reduces. In addition each staff member must make their deadlines regularly so the executive producers have sufficient time to catch any last minute mistakes. If the staff can reduce the number of errors then the credibility of the show will remain strong.

  1. Improve Videography

The show’s visual appeal to our readers depends on quality videography. Camera operators/reporters must be available to cover events on a regular basis and be open to mentor younger staff on assignment. Staff camera operators should be familiar with strong composition and be able to properly use tripods and proper framing to shoot steady, clear, and strong soundbites and b-roll. As always the focus should be to implement as many emotional, storytelling shots as possible.

  1. Improve Script Writing

Writers and producers should bring a deeper focus on writing quality scripts. These elements draw readers in to the story. Without a strong script the story falls apart and the viewer loses interest. The scripts provide the foundation of strong voiceovers.

  1. Increase Ad Sales

With costs of equipment rising each year, it is more important than ever to be sure that our ad sales continue to pay for all costs associated with production. The ad sales help pay for not only the equipment, but also membership in NSPA, JEA, SIPA and Quill & Scroll. The money received from business ads and patron ads also supplement fun activities.

  1. Have Producers Do More Instruction

The producers are the leaders of the show. They demonstrate their leadership when they instruct young reporters how to perform at the highest level. Students will often retain more when their peers are speaking. As producers become stronger leaders, the broadcast becomes stronger. After all this is the students’ news show.

  1. Utilize Online Database for Posting Stories and Clips

In previous years the staff utilized Google Docs to store and give feedback on story ideas and scripts. In the event Google Docs is not available, Dropbox may also be used to store written documents and other items. Storing and sharing works online allows for greater collaboration away from the classroom.

  1. Reduce Number of Missed Deadlines

Every year the ultimate goal is for everyone to meet their deadlines. Accomplishing this goal would make every other goal very attainable.

  1. HAVE FUN AND CELEBRATE SUCCESS

The staff will continue to make it a priority to celebrate staff birthdays, have staff luncheons on show days, take trips to conventions, celebrate awards won, participate in events such as dodgeball, and do many, many fun events throughout the year,